AI / ML2 min read
DeepSeek Makes V4 Pro Price Cut Permanent
Tags AI · Consumer · Enterprise
DeepSeek API Docs·

DeepSeek has made its V4 Pro API pricing discount permanent, cementing aggressive pricing for its flagship model. DeepSeek's pricing is per 1M tokens for input and output. The move signals continued pricing pressure in the API model market, where Chinese providers are competing aggressively on cost.
Technical significance
DeepSeek's permanent price reduction on V4 Pro reinforces the trend of declining inference costs, which lowers the barrier to AI adoption for startups and enterprises. Sustained pricing pressure from Chinese model providers forces Western incumbents (OpenAI, Anthropic, Google) to justify premium pricing through capability differentiation rather than cost competition.