US Healthcare Marketplaces Shared Citizenship and Race Data With Google, Meta, LinkedIn, and Snap

A Bloomberg investigation found that nearly all 20 US state government-run health insurance marketplaces shared applicants' sensitive data — including citizenship status, race, and incarceration history of family members — with ad tech giants Google, LinkedIn, Meta, and Snap via pixel trackers. More than 7 million Americans purchased insurance through state exchanges this year. Washington D.C. paused its TikTok tracker rollout and Virginia removed its Meta tracker after the findings were published.