Hardware
Snap debuts AR glasses Specs after a decade of development
Tags Consumer · Wearables · AR
TechCrunch·
Snap has officially launched Specs, its long-awaited augmented reality glasses, after more than a decade of development. The glasses represent Snap's most ambitious hardware product and enter a market that includes Meta, Google, and Apple. The device draws immediate attention for its premium pricing, signaling Snap is targeting early adopters rather than mass market.
Technical significance
Snap entering the AR glasses market after a decade of R&D validates that the technology is approaching consumer readiness. The premium pricing strategy suggests the AR glasses market will follow a smartphone-like adoption curve — starting with premium devices.