HPE offers free VMware alternative for one year to lure Broadcom-frustrated users
Tags Enterprise · Infrastructure
Hewlett Packard Enterprise is offering its HPE Morpheus Software VM Essentials for free for up to one year, along with $1 Zerto migration licenses and 0% financing, in a direct bid to capture VMware customers frustrated by Broadcom's pricing changes. The promotion was announced at HPE Discover in Las Vegas and positions HPE's virtualization platform as a drop-in VMware alternative with unified management of both ESXi and HVM clusters.
Technical significance
HPE's aggressive free-year promotion is a direct response to Broadcom's VMware pricing strategy, which has alienated a significant portion of the enterprise virtualization market. The ability to manage both VMware ESXi and HVM clusters from one console lowers switching costs and could accelerate VMware customer churn.