Snap launches AR glasses 'Specs' after decade of development
Tags Consumer · Hardware · AR
Snap has officially debuted its long-awaited augmented reality glasses, called Specs, marking the culmination of over a decade of development. The glasses represent Snap's most ambitious hardware product and its bid to move beyond smartphone-dependent AR filters into standalone spatial computing. Early reports indicate the device carries a premium price point. The launch positions Snap against Meta, Apple, and Qualcomm-backed competitors in the emerging AR glasses market.
Technical significance
Snap's entry into AR glasses validates the category as a near-term consumer product rather than a distant future concept. The premium pricing suggests the technology is still in early-adopter territory, but having a major social media company commit to the form factor accelerates developer interest in building AR-native applications. For the industry, it intensifies competition with Meta's Ray-Ban partnership and Apple's Vision Pro ecosystem.