Hardware
Xbox follows Apple with price increases driven by memory shortage
Tags Consumer · Infrastructure
TechCrunch·
Microsoft increased Xbox console prices, following Apple's earlier announcement, citing the same memory and storage cost pressures. The price hike affects the Xbox Series X and S lines, making already expensive hardware even less accessible to price-sensitive consumers.
Technical significance
The cascade of price increases across Apple, Microsoft, Sony, Nintendo, and Samsung confirms that the memory shortage is a sector-wide structural issue, not company-specific. For gaming, where console margins are already thin, price increases could accelerate the shift toward cloud gaming and subscription models as alternatives to hardware ownership.