Netflix Launches iPhone App Redesign with TikTok-Style 'Clips' Vertical Video Feed

Netflix rolled out a redesigned iPhone app centered around 'Clips,' a personalized vertical video feed surfacing short clips from shows and movies to help users discover content. Users can add titles to My List, share clips via text/social media, and explore by mood/occasion. The redesigned navigation bar has dedicated tabs for Search and Clips, replacing New & Hot. Rolling out in US, UK, Australia, Canada, India, Malaysia, Pakistan, Philippines, and South Africa, with future expansions to include podcasts and live programming. The launch follows Netflix's Q1 2026 earnings letter and builds on earlier experiments with Previews and Fast Laughs.