Hightouch Raises $150M Series D at $1.7B Valuation for Customer Data AI Tools

Hightouch, a customer data platform connecting data warehouses to marketing and engagement tools, raised $150 million in Series D funding co-led by General Atlantic and Goldman Sachs, bringing total funding to approximately $300 million at a ~$1.7 billion valuation. The company focuses on AI-driven personalization in e-commerce and B2B marketing, enabling enterprises to sync customer data from their data warehouse to hundreds of downstream tools.